Privacy Policy

Who We Are

This Privacy Policy describes how ValuEdmonton Pro (ValuEdmonton Professional Services Limited) collects, uses, and protects your personal information. We are committed to safeguarding your privacy and handling your data with the highest standards of care. Our course on merger and acquisition valuation essentials, deal structuring, and synergy modelling is designed for professionals in Edmonton and beyond who seek to deepen their expertise in corporate finance and business valuation.

Information We Collect

We collect personal information in several ways to deliver our services effectively. When you register for our course, we gather your name, email address, phone number, and professional background. We also collect information about your course progress, including lessons completed and assessment results. Additionally, we automatically collect technical data such as your IP address, browser type, device information, and pages visited on our website. This information helps us improve your learning experience and ensure our platform operates smoothly.

Legal Basis for Processing

We process your personal information based on several lawful grounds. First, we rely on your consent when you register for our course and agree to this policy. Second, we process data based on legitimate business interests, such as improving our course content and protecting against fraud. Third, we may process information to comply with legal obligations, including tax and regulatory requirements in Canada. We never process your data for purposes beyond those outlined here without obtaining your explicit consent.

How We Use Your Information

Your information is used exclusively to provide, maintain, and improve our merger and acquisition valuation course. We use your email to send course materials, updates, and administrative communications. Your progress data helps us personalize your learning journey and provide relevant recommendations. We may also use aggregated, anonymized data to analyze course effectiveness and develop better educational content. We will never sell your personal information to third parties, and we do not share your data with external organizations without your explicit permission.

Data Retention

We maintain your personal information for specific periods based on the type of data and its purpose:

• Course registration and learning data: retained for 36 months after course completion to support your ongoing professional development and provide course transcripts
• Email communications and contact inquiries: retained for up to 24 months after your last interaction with us
• Technical and analytics data from cookies: retained for up to 13 months to analyze website performance
• Server logs containing IP addresses: retained for up to 12 months for security and troubleshooting purposes

After these periods, we securely delete your information. If you request account deletion, we remove personal data within 30 days, except where retention is required by law.

Your Rights and Choices

You have significant control over your personal information. You can request access to all data we hold about you and receive a copy in a structured, portable format. You have the right to correct any inaccurate information and to request deletion of your data, subject to legal obligations. You can withdraw consent for marketing communications at any time by clicking unsubscribe links in our emails. You also have the right to restrict how we process your information and to object to certain types of processing. To exercise these rights, contact us using the details provided below.

Cookies and Tracking Technologies

We use cookies to enhance your browsing experience and analyze website performance. Essential cookies are necessary for the platform to function, allowing you to log in and access course materials. Analytics cookies help us understand how visitors use our site, enabling improvements to content and navigation. We do not use cookies for targeted advertising. You can control cookie settings through your browser, though disabling essential cookies may affect site functionality. For detailed information about our cookie practices, please visit our separate Cookie Policy.

Data Security

We implement comprehensive security measures to protect your information from unauthorized access, alteration, or disclosure. Your data is encrypted in transit using SSL/TLS technology and stored securely on protected servers. Our team follows strict access controls, and only authorized personnel can view personal information. We conduct regular security assessments and maintain industry-standard practices. However, no security system is entirely impenetrable. While we strive to protect your data, we cannot guarantee absolute security and encourage you to use strong passwords and practice safe online habits.

Third-Party Services

We may use trusted third-party service providers to support our operations, such as payment processors for course fees and email service providers for communications. These vendors are contractually obligated to protect your data and use it only for the services they provide on our behalf. We do not allow third parties to use your information for their own marketing purposes. We carefully vet all partners to ensure they meet our privacy standards. If you have concerns about any third-party service, please contact us for more information.

International Data Transfers

Our services are based in Canada, and your information is primarily stored and processed here. If we transfer data internationally, we ensure appropriate safeguards are in place to protect your privacy. We comply with Canadian privacy laws and regulations governing cross-border data transfers. For users outside Canada, your data will be treated according to the privacy standards outlined in this policy and applicable Canadian law.

Supervisory Authority and Complaints

You have the right to lodge a complaint with Canada's privacy regulator if you believe we have violated your privacy rights. You can contact the Office of the Privacy Commissioner of Canada (OPC), which oversees federal private sector organizations. The OPC investigates privacy complaints and can take enforcement action if violations are found. You may file a complaint online through their website or by contacting them directly. We encourage you to reach out to us first so we can address your concerns directly.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by updating the "Last updated" date at the top of this policy and, where appropriate, by sending you an email notification. Your continued use of our course and website after updates constitutes your acceptance of the revised policy. We recommend reviewing this policy periodically to stay informed about how we protect your information.